Concepts
Search Engine Marketing (SEM) and Social Network Marketing
Overview
- What is SEM?
- Is SEM right for your business?
- The SEM networks
- How is social network marketing different?
- Research & Tools
Google AdSense
- Creating and targeting your campaign
- Researching & selecting keywords
- Writing ads
- Picking the right type of ad
- Joining a content networks
- + more!
Facebook Ads
- Creating & targeting a campaign
- Writing ads & A/B Testing
- Demographics
- Evaluating, Analytics & Optimizing
- + more!
Yahoo Search Engine Marketing & Bing
- Researching & selecting keywords
- Writing ads
- Assigning destination URLs
- Evaluating & Optimizing (A/B)
- + more!
Interested in the
complete Search Engine and Social Network Marketing set?
Buy all 4 modules
together and save.
Search Engine Optimization (SEO)
Overview
- What is SEO?
- SEO vs. SEM
- Why SEO is mandatory in the longer term
- How it works
- How will it benefit my business / goals
Tools
- Creating a Webmaster account
- Creating a Site Explorer account
- Understanding the key terms of SEO (Tags, Meta Data etc)
- + more!
Your site, Their Services
- Reviewing code and content
- Generating SEO friendly content
- Inbound links
- SEO experts
- Valuable tools: SEOMoz, Autoposters
- + more!
Linking Programs
- Setting parameters
- Choosing good sites
- The blogging network
- Effectively using offsite content
- The power of directories
- Services
- + more!
Interested in the
complete Search Engine Optimization set?
Buy all 4 modules
together and save.
Analytics (Google)
Overview
- Why analytics are critical for your web business and decision making
- Analytic packages
- Basic terminology:
- Bounce rate
- Visitors
- Time on site
- Pages / Visit
Creating and Installing
- Installing analytics
- Testing the installation / results
- Visitors
- Traffic Sources
- Content
- Setting up a custom Dashboard
- + more!
Conversion Points & Funnels
- What are goals?
- Conversion points
- Setting up a conversion point
- Setting up funnels
- Measuring success across marketing channels
- + more!
Incorporating Other Activities
- Evaluating SEM campaigns
- Integrate other online marketing activities
- Misleading results: when failure looks like success
- + more!
Interested in the
complete Google Analytics set?
Buy all 4 modules
together and save.
Cloud Computing
Overview
- What is Cloud computing?
- How is cloud computing the great equalizer?
- Leaders in cloud computing technology
- + more!
Creating your first EC2 instance
- Elasticfox
- Using a public AMI
- SSH
- Setting up
- Installing Apache
- + more!
Creating a database server
- Installation
- Security
- SSH Tunneling with Navicat
- Creating a database
- Using Elastic Block Storage
- Automatic backups to S3
- + more!
Setting up your domain name
- Elastic IPs
- Domain control panel
- everydns.net free DNS
- Virtual hosts in apache
- load balancing
- + more!
Interested in the
complete Cloud Computing set?
Buy all 4 modules
together and save.
Overview
- The Power of Facebook
- Are my customers on here?
- Types of Pages
- Facebook advertising
- Facebook Apps & Connect
- + more!
What Page Type is for You
- Review of page types (Personal, Fan, Group)
- Recent changes
- Generating a following
- Connecting other online materials
- + more!
Setting up a Fan Page
- Setting up
- Generating a following
- Maintaining & Building presence
- Integrating applications
- Measuring results
- + more!
Facebook Connect & Applications
- What are apps?
- How to connect your Facebook app to your website
- Leveraging the power of friends with Connect
- Facebook Connect limitations
- + more!
Interested in the
complete Facebook set?
Buy all 4 modules
together and save.
Managing your online brand
Overview
- What is your brand
- Understanding how actions shape your brand
- Personal vs. Professional online presence
- 'Un-Googling' yourself
- Privacy settings
- + more!
Managing your brand basics
- Googling yourself
- Alternate profiles (Pseudo names)
- Screen names
- Friends impact on your brand
- Blog writing / Comment posting
- Creating profiles
- + more!
Dealing with Negative Publicity
- Why not to fight negative PR
- Hiring companies to manage your brand
- How do you get off Google?
- Taking over page 1
- + more!
Proactively Owning Your Brand
- Pushing top results for yourself
- Creating accounts on the main directories
- Setting up on high profile networks
- + more!
Interested in the
complete Brand Management set?
Buy all 4 modules
together and save.
Interested in the
complete set of overviews?
Buy all overview modules
together and save.